The city of Brașov is located in the central part of the country, about 166 km north of Bucharest and 380 km from the Black Sea. It is surrounded by the Southern Carpathians and is part of the historical region of Transylvania. According to the 2021 census, with 237.589 inhabitants, Brașov is the 6th most populous city in Romania. With its central location, Brașov is a suitable location from which to explore Romania, and the distances to several tourist destinations (including the Black Sea resorts, the monasteries in northern Moldavia, and the wooden churches of Maramureș) are similar. It is also the largest city in a mountain resorts area. The old city is very well preserved and is best seen by taking the cable-car to the top of Tâmpa Mountain.

One of the statues of Biserica Neagră and the BRAȘOV sign on the Tâmpa Mountain. Temperatures from May to September fluctuate around 23 °C. Brașov benefits from a winter tourism season centered on winter sports and other activities. Poiana Brașov is the most popular Romanian ski resort and an important tourist center preferred by many tourists from other European states. The city ranks on the second place in terms of tourism arrivals countrywide, after the capital Bucharest.